Chainsaw Man Dominates American Box Office in First Weekend
Did Sony achieved another hit? Following the triumph of the hit anime Demon Slayer: Infinity Castle, which earned over $600 million worldwide, the new movie Chainsaw Man – The Movie: Reze Arc has surpassed the $100 million mark worldwide, hitting a international earnings of $108M in its opening frame. This movie outperformed Black Phone 2 ($12.9M) in its second weekend in theaters, as well as Springsteen: Deliver Me From Nowhere starring Jeremy Allen White ($9M).
Strong U.S. and International Results
Directed by filmmaker Tatsuya Yoshihara, the film is a immediate sequel of the initial season of Chainsaw Man. It grossed over $18 million in the U.S. after a strong five-point-two-million-dollar Saturday earnings and $4.5 million Sunday take. Overseas, the produced by MAPPA film grossed $14.7 million across 46 international territories, bringing its global earnings to $60.4M via Sony (over $43 million international, $18.2 million in the U.S.). The studio has not yet revealed its final earnings figure.
Benchmarks to Past Successful Anime Films
Specialist agency a leading anime marketing group had earlier commented, drawing parallels between the feature's anticipated earnings to the anime hit Jujutsu Kaisen 0, which grossed $34M in the domestic market in the year 2022 and opened to a comparable eighteen million dollars domestically. Reze Arc’s first weekend matches that marker, while its $108M global gross is now positioned just behind the earlier film's over $166 million total earnings. Although it’s unlikely the Reze Arc movie will achieve the numbers of mega hit the enormous hit Demon Slayer: Infinity Castle, it remains a major victory for the distributor.
Fan Engagement Campaigns Drive Box Office Dominance
Along with its affiliate Crunchyroll have effectively leveraged fan engagement to propel their dominance at the cinema for anime films. This film's promotional efforts kicked off at the Anime Expo in LA in the month of July with a MAPPA panel, exclusive activations, and Pochita photo ops, followed by a major presence at NYCC featuring behind-the-scenes footage, lotteries for fans, and further MAPPA discussions. Moreover, organizers held an exclusive fan screening for general audiences and influencers alike after the concluding day of the gathering.
Looking Ahead
This year marks a big year for anime, and for Sony, which has an additional feature-length anime releasing in 2025 in the film Jujutsu Kaisen: Execution in November.