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To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration is underway. The Pokémon Company and London's Natural History Museum will launch a pop-up shop stocked with exclusive items. Enthusiasts can look forward to offerings including plush toys, art prints, and writing supplies that are inspired by the museum's aesthetic. For collectors, though, will be a specially made Pikachu card, offered as a gift with purchase for the pop-up. The store will operate both on-site at the museum to its web counterpart from January 26 to April 19.

Pokécology That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited volume packed with beautiful artwork that show creatures in their natural habitats. The concept is what an in-world scientist might publish once adventurers submit their data, alternatively what Charles Darwin might have created if the famous islands teemed with Pidgeys instead of finches. A key appeal lies in the book's serious approach, presenting Pokémon as worthy of scientific study. Author Yoshinari Yonehara together with artist Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.

Why This Promo Card Different

The company regularly for The Pokémon Company to release cards for big events and brand collaborations. Many of these collector items typically highlight the famous electric rodent who serves as the franchise mascot. The factor setting this latest promotion apart however, is the distinctly bigger size. Although precise specs have not been publicly disclosed, availability will certainly be highly restricted, and customers able to get only a single card per purchase.

Curbing Speculator Activity

According to a company announcement, some of the merchandise may also be available outside the museum walls. But, a wider release will only be specific stores in the UK. Critically, fans cannot purchase this promo through the online Pokémon Center. Although reseller interest is inevitable, the setup suggests they will have a difficult time stockpiling large numbers this time around. If you're feeling left out, consider the upcoming Pokémon Fossil exhibit coming to the Windy City later this year.

"All profits from purchases from the museum store and from its online store, which covers these items, go toward the Natural History Museum’s non-profit work. That encompasses the efforts of 400 scientists who are scientific inquiry and finding solutions to the planetary emergency," the statement notes.